This course teaches journalists and publishers how they can use the tool to source content for stories, and track the performance of their own Pages and accounts as well as those of their competitors.
Track who is sharing your content
Set up searches around your organization and your URL in order to see who is posting your content on a regular basis. You can also use Link Checker or the Chrome extension for individual articles or videos. Turn on a referral alert for large Pages or accounts that reference you, as well as a weekly digest of who posted about your campaigns the previous week.
Track what's working for your partners or similar organizations
Set up daily and/or weekly digests to see what they're doing that's working (and not working).
Build lists of your own accounts, but don't forget the opposition
With a list of all of your own Pages/accounts, your influencers, your organization's other chapters, and your opposition, the leaderboard can regularly show you how much engagement those accounts are getting, and you can see how you're doing in comparison. Set up a daily or weekly Leaderboard digest to keep track without having to log into the dashboard.
Use the Search Leaderboards to find the biggest influencers talking about your issue.
Pop in a specific set of key terms around your issue, filter out your own pages, partners and spokespeople, then save it to see which other influential outlets are promoting (or opposing) your message.
Set up daily/weekly digests pulling from your campaigns
Set up hashtag or keyword searches for your campaigns, then filter by your influencer lists to see who is having the most success. You can also use Link Checker or the Chrome extension to see who is sharing individual articles or videos.
Easily track what celebrities, athletes, business leaders, politicians and other influencers are doing on social
Set up your own lists (or use some CrowdTangle already makes available) to automatically be kept up-to-date with what influencers are posting on social. You don't have to follow any more Instagram handles from your personal account or worry about missing an important post again. (Don't forget to import your Twitter lists or Instagram following in Manage > Advanced Settings.) Bonus: You can also use the leaderboard for influencers to rank & identify who has the best social accounts for potential collaborations.
Pull together event/campaign reports
Use Saved Posts to quickly pull together all event or campaign-related posts to send to others on the team.
Use the Leaderboards to benchmark yourself against other chapters, partners or the opposition. You’ll see their post frequency, growth, total interactions, interaction rate; even what types of posts are working best for them. Use the historical interface to do deeper level analytics and full social audits.
Use the leaderboard to see how your owned social accounts compare to each other
If your nonprofit has a lot different chapters or spokespeople, the leaderboard can regularly show you how much engagement those accounts are getting, and you can see how they’re doing in comparison to each other.
Use lists to drive your real-time campaigns
Funnel the biggest trending stories of the day to your social leads, and make sure you're a part of those conversations.