This course teaches journalists and publishers how they can use the tool to source content for stories, and track the performance of their own Pages and accounts as well as those of their competitors.
Track who is sharing your content using Search and Link Checker
Set up saved searches around your domain and use Link Checker (or Chrome Extension) in order to see who is posting your content on a regular basis. Turn on email alerts related to this, including a referral alert for large Pages that reference you, as well as weekly digests of who posted your stories the previous week. Bonus: Many newsrooms use this data to develop syndication partnerships, provide sales teams with valuable information, and more.
Build lists of your competitors
Set up viral alerts to get notified about particularly large stories, but also daily and/or weekly digests to see what other people in your space are doing and what's working.
Use keywords (and lists) to funnel story ideas to your writers
Set up some combination of daily emails, rolling digests throughout the day and/or viral alerts based on both lists and keywords to both (1) keep your writers and editors up-to-date on the biggest social stories and (2) uncover great content coming from small and unknown sources. Funnel it all into a Slack channel (ex. #fbtrending) to bake this data into their workflow.
During large events or major ongoing news stories, use Live Displays to track what’s happening in real-time
Pop in a Leaderboard to see who's winning the day in your competitive set, and use the post streams to help track everything in one place and figure out what the biggest social moments are.
Improve the framing you use when you post a story to social
Before you post a story to Facebook or Twitter, you can use the keyword search to see how similar stories are doing on social and what headlines, images, angles, etc. are working the best to help shape the approach you take.
Easily track what celebrities, athletes, business leaders, politicians and other influencers are doing on social
Set up your own lists (or use some CrowdTangle already makes available) to stay up-to-date with what influencers are posting on social in a particular industry. You don't have to follow any more Instagram handles from your personal account or worry about missing an important post again. Bonus: You can also use the Leaderboard to rank and identify who has the best social accounts for potential collaborations, or even use the data in your reporting (for example, which politicians have the fastest-growing accounts?).
Set up viral alerts for your own social accounts
Use these to keep track of when a story is doing really well across your own accounts (including all your writers on Twitter). That will help you decide if you want to put money behind it, push the story on other social accounts, repost at a later date, do a follow-up story, etc.
Set up digests of your own accounts that go out to your social editors
Use either daily or weekly digests to share what stories worked the best among your Pages, who had the most successful Tweets from the last week, who gained the most followers, etc. Use it as a way to share best practices, gamify social across your verticals, etc. Bonus: Use the Leaderboard digests to send a daily or weekly benchmark email, either for your own accounts, or a competitive set.
Use search filters to keep track syndication partnerships.
Set up a daily or weekly digest of your partner referrals and use the dashboard to find their best stories to post to your feeds, (and vice versa).
Easily download historical data about any Facebook Page or social account
Exports provide every post by a particular brand going back as far as you want and includes post text, link text, link description, type of post, engagement metrics (ex. likes, comments, shares), shortened URL, and the permalink. (Note: Twitter goes back 3,200 tweets.)