This course teaches journalists and publishers how they can use the tool to source content for stories, and track the performance of their own Pages and accounts as well as those of their competitors.
Track who is sharing your content using Search and Link Checker
Set up saved searches around your domain and use the Link Checker to see who is posting your content on a regular basis. Create a referral alert for large Pages that reference you, as well as a weekly digest of who posted your stories that week. Bonus: Use the data to identify and develop content and syndication partnerships.
Build lists of your competitors
Set up viral alerts to discover particularly large stories, but also daily and/or weekly digests to see what other local networks are doing and what's working.
Use keywords and lists to funnel story ideas to your assignment desk and producers
Set up some combination of daily emails, rolling digests throughout the day and/or viral alerts based on both lists and keywords to both (1) keep your producers and anchors easily up-to-date on the biggest social stories and (2) uncover great stories coming from small and unknown sources, like school associations or local businesses.
Use Live Displays to display Leaderboards and track what’s happening in real-time
Track your talent, competitors and trending posts all in one place. Bonus: During live events or breaking news stories, use the dashboard to help you figure out what the biggest social moments are.
Set up viral alerts for talent and your own social accounts
Use these to track when stories are doing really well across your own accounts, but also on your talent’s accounts. That will help you decide if you want to repost, put money behind them, push them out on other social accounts, repost at a later date, do a follow-up story, etc.
Set up digests of your talent and/or your own accounts
Send digests to anchors, producers, writers and your social editors. Use either daily or weekly digests to share what stories worked the best among your Pages and other accounts. Use it as a way to share best practices, gamify social across the team, etc.
Improve the framing you use when you post a story to social
Before you post a story to Facebook or Twitter, you can use the keyword search to see how similar stories are doing on social and what headlines, images, angles, etc. are working the best across to help shape the approach you take.
Build lists of your company’s other local markets
Set up viral alerts or rolling digests to keep tabs on how other local markets are covering national stories, and to see what they’re doing that’s working day-to-day.
Use the Leaderboard to see how various social accounts compare to each other
With a list of all of your own Pages, your talent, your company’s other local markets, and your competition, the leaderboard can regularly show you how much engagement those accounts are getting, and you can see how you're doing in comparison. Set up daily/weekly Leaderboard emails to get those right in your inbox.
Use a combination of custom date ranges and saved posts to quickly create daily/weekly/monthly social reports.